Lookbook Model Scouting: How to Pick a Model?

Lookbook model scouting has begun for the Spring/Summer 2013 collection. We're currently trawling through the big name agencies such as Ford, Woman, Marilyn and many more to try and locate a fresh face that would suit the collection. There is such a mixture of talent that it's becoming increasingly difficult to actually pick just one: but the model choice is something that I feel is one of the most important aspects of getting the lookbook right, so the search continues.

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